As of 2024, we have renewed our brand as Yayfoam and entered a major transformation process with the new management of our company. The experience and expertise we have gained in the sponge and furniture sector since 1976 has made us one of the leading companies in the sector. Now, we are building a stronger future by combining this experience with modern technologies and sustainability. Here are some of the innovations we have implemented under the leadership of our new management:

1. Sustainable Production and Environmentally Friendly Approach

With our new management, sustainability and environmentally friendly solutions have become our focus in our production processes. We have taken the following steps to reduce our carbon footprint and minimize our impact on nature:

Use of recyclable raw materials: We have switched to recyclable and environmentally friendly raw materials in our production process.

Waste management: We have established a waste management system that minimizes and recycles our production waste. In this way, we both reduce the negative impact on the environment and increase our efficiency.

Energy saving: We use energy-saving equipment and renewable energy sources in our production facilities.

2. High Technology Integration

We adopt a production approach that complies with Industry 4.0 standards. We optimize our high-tech equipment such as the 2004 model Laader Berg sponge casting machine and Albert Baumer cutting machines in our facilities with the new management, and we produce more efficiently and precisely.

CNC technology: In our sponge cutting line, we perform more precise cutting processes in line with customer demands thanks to CNC cutting technology. In this way, we minimize error rates and increase production speed.

Lean production and Six Sigma: We have implemented lean production and Six Sigma principles to maximize efficiency. With these methods, we continuously improve our production processes, reduce waste and increase quality.

3. Quality Control and R&D Activities

Our quality control processes have been further strengthened with the new management. We implement a strict quality control system to ensure that our products comply with international standards and to keep customer satisfaction at the highest level. In addition, we continue to develop innovative solutions thanks to the investments we make in our R&D department.

New sponge formulas: Our R&D team is working on new sponge formulas that suit the needs of various sectors. We offer special solutions for sectors such as furniture, automotive, and medical.

Test laboratories: Our products undergo international tests in terms of durability and performance. Each of our products is meticulously tested to best meet customer expectations.

4. Customer-Focused Service Approach

With the change in management, we adopted a customer-focused approach. We took various steps to better understand the needs of our customers and to offer rapid solutions to their expectations:

Customized production: By offering special production services to our customers' demands, we develop solutions suitable for every sector and need.

Fast delivery and logistics: We have accelerated our shipping and logistics processes. We have expanded our logistics network to deliver our products to our domestic and international customers in the fastest and safest way.

5. Employee Development and Workforce Efficiency

The new management attaches great importance to the development of our employees. We organize various training programs to increase productivity both individually and on a team basis:

Training programs: We provide regular training to increase the technical knowledge and skills of our employees. We equip our employees in subjects such as lean production, Six Sigma and modern production techniques.

Motivation and commitment: We have initiated various social programs and motivation-enhancing projects to increase the commitment of our employees to the workplace and to increase job satisfaction. Thus, synergy and productivity within the company increase.

6. Expansion to Foreign Markets

As Yayfoam, we are taking big steps towards our goal of exceeding the borders of Turkey and becoming present in international markets. Our foreign sales and foreign trade department is further strengthened with the new management, participating in international fairs and establishing new business partnerships.

Export targets: We aim to increase our export volume to the European, Middle Eastern and African markets.

International quality standards: Our products are produced in accordance with international quality and safety standards, thus gaining acceptance worldwide.

With its new management, Yayfoam is a brand that aims to reach a strong position both in Turkey and in the international market. These innovations in areas such as sustainable production, customer focus, quality control, technology investments and employee development will carry our brand even further.

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